Transforming complex challenges into intuitive user experiences

Lead Product Designer / User Researcher with 17 years experience

Learn more about me

Explore my recent work

Website modernisation for Carter Jonas a leading UK property consultancy

Explore my work with Carter Jonas
Redesigned National Rail’s website to simplify travel planning and inspire journeys

Explore my work with National Rail
Made voter ID accessible for the Cabinet Office

Explore my work with the Cabinet Offfice
Optimised the Selfridges digital experience to drive revenue and boost user satisfaction

Explore my work with Selfridges

Brands I’ve worked with

"I wear many hats—I'm a Product Designer with a UX background and a solid track record. I also dive into user research, business analysis, and even take on PM/PO responsibilities when needed."
"Accessibility and inclusivity aren't just checkboxes for me—they're at the core of how I design. I believe technology should be usable and enjoyable for everyone, regardless of ability or background."
"I champion user research on every project. Even with limited resources, I find ways to bring the user's perspective to the forefront of the design process."

Here's what clients & colleagues have to say

“Honestly one of the best UX consultants I’ve worked with....Her ability to engage, impress, and encourage stakeholders has really pushed our projects and methods forward.”

Hilary Stephenson, Managing Director at Nexer Digital (Worked together May 2023 – October 2024)
“Catriona has a brilliant ability to encourage the team to explore new ideas and approaches, fostering an environment of innovation and collaboration.”

Chris Bush, Head of Design at Nexer
(Worked together May 2023 – October 2024)
“She has an amazing ability to get a solid understanding of complex problems fast.”

Tracy Marshall, UX Design Team Lead at Nexer Digital (Worked together May 2023 – October 2024)
"Her quality of work, proactive attitude, and deep knowledge of various UX activities mark her out as an experience designer straight out of the top drawer."

Chris Scull, UX Director at Wunderman Thompson
(Worked together January 2019 – August 2019)
“Cat will get to the bottom of the problem, no matter how complex, and find logic and patterns.”

Catherine Walker, Senior Digital Project Manager at CX Partners
(Worked together July 2022 – March 2023)
"Her collaborative approach to problem-solving and her general work ethic have been very impressive."

Ian Huckvale, Principal UX Consultant at Valtech
(Worked together March 2021 – June 2022)
"Her energy and enthusiasm paired with her knowledge and passion for UX design and user research is inspiring to work with."

Leena Pankhania, Senior Product Manager at John Lewis
(Worked together August 2019 – March 2021)
"She delivered on-the-spot solutions in workshops which enabled us to reach consensus among a diverse group of 50+ stakeholders and build a business case for the project."

Siobhan Davies, Client at Newton Investment Management
(Worked together in 2016)
"She was pivotal in helping set up processes and ways of working on new projects."

Arvind Strobel Lall, Creative and UX Design Director at Wunderman Thompson
(Worked together January 2019 – August 2019)
"Her attention to detail and proactive approach helped us meet extremely tight deadlines."

Saul Sampson, Business Analyst at Wunderman Thompson
(Worked together January 2019 – August 2019)
"She grasped the business quickly and offered innovative solutions."

Rafael Freitas, Product Owner at Wunderman Thompson
(Worked together January 2019 – August 2019)

Transforming complex challenges into intuitive user experiences

Website modernisation for Carter Jonas a leading UK property consultancy

Redesigned National Rail’s website to simplify travel planning and inspire journeys

Made voter ID accessible for the Cabinet Office

Optimised the Selfridges digital experience to drive revenue and boost user satisfaction

Brands I’ve worked with

"I wear many hats—I'm a Product Designer with a UX background and a solid track record. I also dive into user research, business analysis, and even take on PM/PO responsibilities when needed."

"Accessibility and inclusivity aren't just checkboxes for me—they're at the core of how I design. I believe technology should be usable and enjoyable for everyone, regardless of ability or background."

"I champion user research on every project. Even with limited resources, I find ways to bring the user's perspective to the forefront of the design process."

“Honestly one of the best UX consultants I’ve worked with....Her ability to engage, impress, and encourage stakeholders has really pushed our projects and methods forward.”

“Catriona has a brilliant ability to encourage the team to explore new ideas and approaches, fostering an environment of innovation and collaboration.”

“She has an amazing ability to get a solid understanding of complex problems fast.”

"Her quality of work, proactive attitude, and deep knowledge of various UX activities mark her out as an experience designer straight out of the top drawer."

“Cat will get to the bottom of the problem, no matter how complex, and find logic and patterns.”

"Her collaborative approach to problem-solving and her general work ethic have been very impressive."

"Her energy and enthusiasm paired with her knowledge and passion for UX design and user research is inspiring to work with."

"She delivered on-the-spot solutions in workshops which enabled us to reach consensus among a diverse group of 50+ stakeholders and build a business case for the project."

"She was pivotal in helping set up processes and ways of working on new projects."

"Her attention to detail and proactive approach helped us meet extremely tight deadlines."

"She grasped the business quickly and offered innovative solutions."

Interested in Collaborating?

Catriona Gilchrist